Lavazza. Italy's leading coffee company, has been roasting coffees for over 100 years at its plant in the northwest Italian city of Turin. Lavazza's state-of-the-art roasting facility boasts the world's highest concentration of advanced coffee technology. The entire process, from sacks of green beans to pallets of packaged roasted coffees, is computerized and centrally monitored. Special attention is paid to each bean as it is inspected for any imperfections and then roasted in air convection roasters which guarantee that each bean is evenly browned and never scorched. Lavazza's investments in technology, research and development and its dedication to quality control combined with the long roasting tradition of this family-owned company have made the Lavazza brand recognizable worldwide as the leader in espresso coffee.
Over one hundred years ago, Luigi Lavazza created the concept of blends, an aspect that has discovered its maximum expression in the culture of coffee. A fundamental part of making a quality beverage, the finest blends come from a mixture of different coffee varieties - up to even five or six. For example, blends made exclusively with Arabica are sweeter and more fragrant, while blends of Arabica and Robusta have a more full-bodied and decisive flavour. With over one hundred years of experience, today Lavazza modulates the sensory characteristics in the cup with 100% Arabica blends as well as blends with both Arabica and Robusta. The various coffees from Brazil and Central American allow us to create a wide range of blends with different notes of flavour and aroma: a full, chocolaty flavour when the Brazilian qualities prevail, or fragrant, delicate, mildly acidic and aromatic coffee when we use washed Arabica from Central America.